About Första

About us

Första is one of the largest distributors in quality brands in cooking and kitchen in Benelux. We exclusively distribute A-brands like OXO, Ooni, Spiegelau & Nachtmann, Butler and Graef. Besides top brands we offer smaller brands and basics to complement our range. We believe in focus and attention and are therefore selective in the brands that we represent. Moreover we aim for long term relationships with our partners based on a professional, open and fruitful cooperation.

Our customers are retail channels i.e. department stores, cook- and householdshops, pure online stores, BBQ-shops, garden centers and electro-stores - both chains and independents. Besides retail we serve wholesalers in the catering industry and B-to-B-companies. Via these channels, our brands find their way to both the consumer, as well as the professional user in f.e. restaurants and institutions - all over the Benelux (Netherlands, Belgium and Luxembourgh).

Första in Tiel

Forsta office and warehouse

Första in Tiel

Första in Tiel

Första Warehouse

Första Warehouse

Forsta warehouse

Some history

Our office and warehouse are located in the heart of 'the Betuwe' and in the middle of the beautiful river area in the Netherlands. From here we serve our customers every day and we deliver all brands in our range quickly and from stock to our customers.

Första was started in 1991 by Henk de Lange. In the early years, he was supported by two befriended Swedish companies, which are still among our suppliers today. In gratitude for this support and the resulting trust, our company was given a Swedish name: Första. This means 'the first' in Swedish. Since 2010, the company has been run by the second generation, daughter Arlette and son-in-law Alex. Together with a close and committed team, they stand for professional and pleasant business. 

Solid partner

At Första, we believe that everything we do should revolve around our customer's business. Because if our customer wants to make the difference to his customers, especially in a competitive and rapidly changing market, he must be able to count on a reliable and solid partner. Who thinks along and is flexible when needed. And with whom you do business not only professionally, but also pleasantly. We support our customers in many ways.

  • Complete range
    Our complete range enables our customers to do business efficiently. All brands and articles in our collection can be ordered together. And ordering is easy, however and whenever wished: via our B-to-B webshop, EDI, e-mail, by phone or in a personal meeting in our showroom at the Trade Mart in Utrecht (NL) or Brussel (BE).
  • Fast and from stock 
    We deliver all items in our range quickly and from stock from our warehouse in Tiel. Fast, reliable and, if required, in small quantities. For our regular customers, dropshipment is also one of our options. All this enables our customers to reduce their stocks and risks and increase their turnover rate.
  • Up-to-date and complete information
    We have all information on articles, deliveries, stocks and more available. Up-to-date and complete. Fully automated and, where possible, via smart IT integrations. From extensive article details and logistics data to consumer-oriented content, strong images and videos. Perfect for our customers to efficiently manage their administration, logistics processes, webshop and filling their ERP, PIM or cash register system.
  • Marketing and sales support
    To maximise our customers sell-out, we actively support them in their marketing and sales. With good consumer-oriented content for their webshop or folder, well-founded and honest assortment advice, shelf plans, strong point-of-sale materials for online and in-store, sales training and more.

And, last but not least, we stand for personal and pleasant business. We like to think with our customers and be flexible when needed. So that we do business not only professionally but also pleasantly. And as far as we are concerned, preferably in an informal way.

Our showrooms

We present all brands in our collection in our showrooms at the Trade Mart in Utrecht (the Netherlands) and the Trademart in Brussel (Belgium and Luxembourg) - the trade centres for the non-food retail professional in the Netherlands resp. Belgium and Luxembourgh.


Are you interested in cooperation or wish to know more? Please feel free to contact us.